For 23 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour departs from the lobby and takes you down the Vegas strip and back. You never know what you’ll see when the sun comes up in Sin City! 

*Pre-registration in the mobile app required.

Embrace the flow state and join us for a 30-minute guided meditation session. Start your day with deep, cleansing breaths. Focus your energy on the day ahead. Open up your mind to welcome in the next big idea. Come dressed for the day—this is a no-sweat experience!

Grab a seat with a new industry friend and prepare to get inspired as we kick off the first full day at EMS 2025 with a hearty breakfast, a live DJ and some fun trivia challenges designed to get the brain synapses firing. Facilitation partner Projectory will get the conversation flowing with an interactive collaboration with your fellow attendees that you won’t want to miss.

Join us as we collaborate, create and explore in real time the science behind our resistance to limitations and learn techniques for using those limitations as impetuses for creativity. Whether you’re a team leader or a team member, learn how identifying limitations—yours, your brand’s, your team’s—can become a passageway to heightened creativity. Phil Hansen’s powerful message of working when faced with a career- and life-altering condition will inspire you to stop looking on the outside, and start looking inside to transform your challenges into opportunities for success.

Head to the Hall of Ideas for some networking and idea gathering over a cup of coffee or tea. Catch a 10-minute sneak preview of new cutting-edge products and services in the Clubhouse. Explore the latest and greatest event partners and solutions. Visit the Brewed Awakenings Café for a coffee and a meeting. And don’t forget to swing by the “Paws and Reflect” experience to say “good boy!” to some local area dogs.

Explore the powerful role behavioral science plays in designing unforgettable events that drive meaningful engagement. In this session, discover how to apply key principles like choice architecture, social connection and emotional triggers to influence attendee behavior and maximize impact. Through real-world examples and actionable strategies, learn how to create environments and experiences that captivate, motivate and inspire your audience to act. Whether aiming to boost participation, improve networking or leave a lasting impression, this session will equip you with the tools to elevate your events using the science of human behavior.

As businesses strive to create deeper connections with their core audiences, collaboration between brand and event teams has never been more important. Events are the most authentic expression of a brand; the living, breathing embodiment of all a brand represents. This panel will dive into the intersection of brand and events, exploring how tighter collaboration between these functions takes experiences to new levels. Listen in as leaders share approaches to strengthen brand alignment and recognizability at events, internal models that foster stronger collaboration and better outcomes, as well as examples where brand and event synergy drove measurable success.

This session qualifies for 0.5 CEM credits.

In this first installment of a two-part mobile marketing workshop, find out why a new wave of traffic-stopping mobile 3D vehicles are gaining traction among consumers and how “mobile” might fit into your portfolio, too. See dozens of examples of the world’s most innovative and traffic-stopping mobile vehicles and go inside some of the most successful programs on the road to understand what made them work. Hear why brands ranging from entertainment to retail to CPG to spirits are leaning into mobile more than ever to cut through the clutter and reach new audiences—and what engagement techniques are working best. This workshop wraps up with a tour of a larger-than-life example.

This session qualifies for 1.0 CEM credits.

*Pre-registration in the mobile app required.

In this part-two of a two-part workshop, we dive into the nitty-gritty details to understand how to concept, design, strategize and build a mobile vehicle and tour that supports brand objectives. Go through a real-world vehicle planning exercise. Learn the do’s and don’ts of creating a mobile program. Get important tips on logistics, operations, costs and budgeting. Leave feeling more confident about your ability to put a mobile vehicle on the road that engages target audiences and inspires them to take action. This workshop wraps up with a tour of a larger-than-life example.

This session qualifies for 1.0 CEM credits.

*Pre-registration in the mobile app required.

Event operations teams bring visions to life, but sometimes the journey from concept to activation can have some bumps on the road. In this highly interactive conversation we’ll talk about how creative event designers, planners and producers can best prepare, translate and hand off a creative idea to ops teams in a way that gets everyone what they want. We’ll dig into the latest thinking on event execution, operations and production excellence, and we’ll quiz a panel of operations leaders on their most useful tips and tricks that lead to successful events.

This session qualifies for 1.0 CEM credits.

Events are emerging as a key part of brand marketing strategies with consumers continuing to crave authentic human connections. When approaching projects with emotional response in consideration, we are seeing higher levels of success reaching target metrics & bringing value to an investment. Hear tips on keeping deep rooted connections with consumers at the core of the event planning process.

Want to create unforgettable brand experiences that drive real impact? Traditional post-event surveys miss the full picture, but AI-powered tools are transforming how brands measure experiential marketing. Learn how Coca-Cola and other industry leaders are using real-time, in-the-moment insights to refine activations and maximize ROI. Discover how the Rival platform and Reach3 Insights’ Brand Experience Predictor (BXP) help marketers predict success through advanced analytics and a robust normative database. Join us to explore the future of experiential marketing measurement and take your campaigns to the next level!

In this much-anticipated annual discussion at EMS, Event Marketer’s 2025 B-to-B Dream Team gathers to explore top trends, best practices, and the future of the events in the world of b-to-b. From meetings to conferences to trade shows, you’ll hear how event professionals are tackling challenges in their respective spaces, how audiences are evolving (and how the brands are responding), and walk away with some career advice, too.

This session qualifies for 1.0 CEM credits.

Head to the Hall of Ideas for some networking and idea gathering over a cup of coffee or tea. Catch a 10-minute sneak preview of new cutting-edge products and services in the Clubhouse. Explore the latest and greatest event partners and solutions. Visit the Brewed Awakenings Café for a coffee and a meeting. And don’t forget to swing by the “Paws and Reflect” experience to say “good boy!” to some local area dogs.

In a world where traditional advertising tells a brand’s story through words and visuals, experiential marketing offers a way to show that story in action. This panel explores how brands can authentically illustrate their personality through immersive experiences that align with and go beyond their messaging. We’ll discuss the nuances of translating brand identity into live interactions, whether those experiences truly reflect the brand consumers know, and how evolving internal brand shifts impact audience perception. Panelists will share insights on creating events that don’t just speak to a brand’s values but bring them to life in meaningful ways.

From the Macy’s Thanksgiving Day Parade to headline performances at Coachella to mixed martial arts at Sphere Las Vegas, and beyond, go behind the scenes of the most influential entertainment experiences of the decade with the global award-winning team from Silent House Group producers of the Golden Globe-nominated film Taylor Swift I The Eras Tour in partnership with Taylor Swift Productions.  Learn about influences and technologies fueling the creative process and execution, how fan engagement is evolving, and enjoy stories and insights that will have you thinking like a headliner.  

This session qualifies for 0.5 CEM credits.

Level up your networking game at our exclusive VIP event at Clique at The Cosmopolitan! Looking for more chances to mix, mingle, and make connections at the Experiential Marketing Summit? Add this experience to your registration - $35 cash bar or $99 VIP open bar - and enjoy top-tier connections. Don’t miss your chance to eat, drink and meet new friends in the industry.

This also gives you VIP access to JEWEL Nightclub on the 14th, 10:30pm-1:00am, OMNIA Nightclub on the 15th, 10:30pm-1:00am, and the Marquee Nightclub on the 16th, 10:30pm-1:00am.

*Registration Required. To add this to your current registration, click 'Register Now' and choose 'Modify Your Registration'. 

For 23 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour departs from the lobby and takes you down the Vegas strip and back. You never know what you’ll see when the sun comes up in Sin City!

*Pre-registration in the mobile app required.

Embrace the flow state and join us for a 30-minute guided meditation session. Start your day with deep, cleansing breaths. Focus your energy on the day ahead. Open up your mind to welcome in the next big idea. Come dressed for the day—this is a no-sweat experience!

Grab a seat with a new industry friend and prepare to get inspired as we kick off the final day at EMS 2025 with a hearty breakfast, a live DJ and some fun trivia challenges designed to get the brain synapses firing.

Facilitation partner Projectory will start the day with an energizing discussion that will get you out of your chairs and discussing experiential through a different lens. Share your thoughts, gather ideas and leave with a fresh perspective.

American Express activates in high-profile and high-performing spaces across sports, music and entertainment, from Formula 1 to Billie Eilish to Coachella. It’s a robust portfolio for the 175-year-old brand as it leverages strategic partnerships to connect with the next generation while remaining multi-generationally relevant across a global footprint. In this dynamic fireside chat with Shiz Suzuki, vice president of global brand sponsorships and experiential marketing, we’ll step inside the Amex sponsorship portfolio to explore innovation, content, co-creation, and one-of-a-kind moments that are engaging diverse audiences, elevating brand engagement, and enhancing the value of Amex membership.

This session qualifies for 0.5 CEM credits.

Join us for an immersive workshop to explore the potential ripple effects of trends impacting events. Participants will brainstorm the cascading impacts and knock-on effects to map out a range of possible futures. This exercise facilitates divergent thinking and explores both intended and unintended consequences, making it ideal for decision-making and long-term planning.

Where are the growth opportunities, and what resources are needed to tap into them? How can agency leaders build teams and strategic partnerships to thrive in an evolving market? Which trends will have the biggest impact on experiential, and how can agencies harness them? In this candid conversation, we’ll explore strategies, economic impacts, and other business insights to help you position your agency for success in an evolving landscape.

This session qualifies for 1.0 CEM credits.

Additional Panelists to be Announced

A successful exhibit is more than a visually striking space, it’s an immersive, engaging journey. ZEISS Industrial Quality Solutions is captivating attendees with a dynamic onsite experience, combining gamification, interactive zone mapping, anamorphic video walls and a mobile-optimized customer journey app to create seamless exploration and engagement. Discover how tech-forward engagement and thoughtful experience design can transform exhibits into meaningful storytelling platforms, driving deeper connections and measurable results. In addition, learn how to create a marketing strategy that spans before, during and after the event to enhance your brand visibility and leave a lasting impression. 

This session qualifies for 0.5 CEM credits.

As an event marketing professional, you've mastered physical experiences, but with the shift to digital engagement, it's time to evolve. Whether you're new to digital events or refining your expertise, this session equips you to excel in both realms. Learn to expand reach, boost engagement, and future-proof strategies. Gain skills to express the value of digital events, articulate ROI, and present results to stakeholders. Join us to unlock the power of digital in driving business success.

We’ve all seen events go wrong, from Fyre Festival to an unofficial “Bridgerton”-inspired ball to the Willy Wonka Experience. Fortunately, we can learn just as much from failures as we can from successes. Join this interactive session as we analyze these events and discuss how YOU would have pivoted to ensure a better outcome. From logistics and tech to communications and social engagement, we’ll dive into the ins and outs of safety, satisfaction and lasting impact. Bring your ideas and learn from real-world challenges.

Join us for a dynamic session that offers two powerful segments designed to empower women leaders, starting with Thriving Beyond Limits: Five Challenges Confronting High-Achieving Women. In the fast-paced world of experiential marketing, understanding, believing in, and clearly articulating your value is essential for career growth, increased earnings and maximizing impact. Yet, many women experience roadblocks and find themselves feeling stuck in their careers. In this inspiring session, Ashley Paré will provide actionable strategies for overcoming the top five challenges holding women back from reaching their full potential. This is your opportunity to reclaim your worth, own your impact and activate the courage to thrive.

Following, Ashley will moderate the Big Career Conversation for Women panel featuring leading women from the events industry to discuss current trends and data, and talk through what’s changing, what’s not and what’s coming next. Get insights on skills development, mentorship and celebrating wins. And of course, bring your burning questions. As we like to say—things are about to get real, with inspiring stories and advice you won’t want to miss. 

This session qualifies for 1.0 CEM credits.

By harnessing the same creative thinking that fills concert and music venues night after night, we can build authentic brand stories that adapt on the fly, respond to audience input, and engage people on a personal level. The result? Experiences that don’t just tell your brand’s story—they invite everyone in the room to help shape it. Listen in as London-based FRAY Studio’s Tony/Olivier Award-winning video designer, Finn Ross, shares how the principles behind unforgettable live shows like Disney’s Frozen and Harry Potter and the Cursed Child, and tours by artists like Coldplay and The Rolling Stones, can reshape your approach to experiential marketing. Explore how emerging real-time video tools and interactive content can open the door to fully 360-degree immersive environments, letting your audience actively participate in the moment instead of simply observing it. We’ll discuss how these live entertainment techniques can pivot seamlessly into brand experiences, blending performance, narrative, and cutting-edge technology to capture and hold the attention of modern audiences.

This session qualifies for 0.5 CEM credits.

The closing session you’ll be talking about all the way home caps off this year with a quick final cheers, announcements of this year’s app game winners, and an opportunity to grab or exchange swag before you pack your bags and head home. With sustainability top of mind, we’ll be asking our sponsors and exhibitors to drop off items for the taking, or, take back items no longer wanted at a designated “Swag Exchange” table. Any items left and not collected for reuse will be donated to Opportunity Village.